The Top 5 Most Followed F1 Drivers Before Las Vegas Prix


Formula 1, the pinnacle of motorsport, is not only about speed and precision on the track but also about building a global fanbase. In the era of digital connectivity, social media has become a powerful tool for athletes to engage with their audience. In this blog, we delve into the fast-paced world of Formula 1 and explore the drivers who have successfully navigated the social media circuit to amass the largest following before the Las Vegas Grand Prix.


1. Lewis Hamilton 35.3 million


When it comes to social media dominance, Lewis Hamilton stands head and shoulders above his F1 counterparts. The seven-time world champion has not only conquered the racetrack but also the virtual landscape. With millions of followers on platforms like Instagram, Twitter, and Facebook, Hamilton's presence extends far beyond the confines of the race circuit. Hamilton's social media strategy is a blend of personal insights, glimpses into his extravagant lifestyle, and a strong commitment to social and environmental causes. From fashion to fitness, his content resonates with a diverse audience, making him a true influencer both on and off the track.

Lewis Hamilton holds a distinctive position with 35.3 million Instagram followers, making him unparalleled among the seven-time drivers' champions. Hamilton's track dominance and off-track endeavors have solidified his status as one of the most recognizable figures in Formula 1 history. Knighted in 2021 at the age of 38, the English driver is also known for his Instagram-famous bulldog, Roscoe, boasting 961,000 followers. Hamilton's follower count is on par with NBA Hall of Famer Shaquille ONeal and various musicians, including Olivia Rodrigo, Bruno Mars, Megan Thee Stallion, and others.


2. Charles Leclerc 12.9 million


Charles Leclerc, with 12.9 million followers, holds the second spot after an impressive 2022 campaign. Despite slipping in 2023 behind teammate Sainz, Leclerc has secured pole position four times, including two in the last three races. His followership rivals that of musicians Kendrick Lamar, Mariah Carey, and Lizzo, as well as sports icons like Tom Brady, Novak Djokovic, and Kevin Durant.

As one of the emerging talents in Formula 1, Charles Leclerc has not only impressed with his driving skills but has also garnered attention for his growing social media influence. The Monegasque driver's accounts offer a blend of professional insights and personal snippets, allowing fans to witness his journey from promising rookie to podium contender. Leclerc's social media content reflects his dedication to the sport and his gratitude towards his supporters. Whether he's sharing intense moments from the race weekend or glimpses into his training routine, Leclerc's authenticity resonates with fans, making him a rising star in both the racing world and the digital sphere.


3. Max Verstappen 10.8 million


Max Verstappen, the prodigious talent from the Netherlands, has not only taken the Formula 1 world by storm with one of the highest salaries, but has also made waves on social media. With a charismatic personality and a penchant for daring moves on the track, Verstappen has attracted a legion of fans eager to follow his every move. Verstappen's social media accounts provide a behind-the-scenes look at his life, offering fans a glimpse into the high-octane world of an F1 driver. Whether it's sharing candid moments with his team or showcasing his adrenaline-fueled hobbies, Verstappen keeps his audience engaged and invested in his journey.

Max Verstappen, with 10.8 million followers, faces a rare instance of not leading the rankings this season. The three-time reigning drivers' champion's dominating 2023 season, with 17 victories, sets him as the favorite for the Las Vegas Grand Prix. Verstappen's Instagram presence aligns with notable figures such as actors Jack Black, Julia Roberts, and Heidi Klum, musicians Christina Aguilera, Lana Del Rey, and Usher, along with athlete LaMelo Ball and boxer Ryan Garcia.


4. Daniel Ricciardo 8.8 million


Daniel Ricciardo, boasting 8.8 million followers, stands out as one of F1's most engaging and recognizable drivers. Known as the "Honey Badger" for his aggressive driving on the track, Ricciardo is equally personable off it. His follower count is comparable to figures like Luka Doncic, Lily-Rose Depp, J. Cole, Israel Adesanya, Trevor Noah, and Congresswoman Alexandria Ocasio-Cortez.

Known for his infectious smile and exuberant personality, Daniel Ricciardo has not only earned a reputation as a skilled driver but also as one of the most likable figures in the paddock. On social media, Ricciardo's charm is on full display, and fans can't seem to get enough of his lighthearted and entertaining content. Ricciardo's social media strategy revolves around humor, fun challenges, and a genuine connection with his audience. Whether he's orchestrating "shoey" celebrations on the podium or engaging in playful banter with fellow drivers, Ricciardo's online presence mirrors his affable demeanor on and off the track.


5. Carlos Sainz Jr. 8.1 million


Carlos Sainz Jr., with 8.1 million followers, benefits from fervent Ferrari fans and a successful 2023 season. As the sole non-Red Bull driver with a win, he triumphed at the Singapore Grand Prix and currently holds the sixth position in the drivers' standings. Sainz's followership aligns with other celebrities like NBA MVP Joel Embiid, Olympic gold medalist Simone Biles, and Travis Barker, the drummer of Blink-182 and husband of Kourtney Kardashian.


Sebastian Vettel: The Veteran Presence


A four-time world champion and one of the most experienced drivers on the grid, Sebastian Vettel brings a different flavor to the social media landscape. While not as prolific as some of the younger drivers, Vettel's online presence is marked by thoughtful insights, occasional humor, and a genuine connection with his audience. Vettel's social media strategy reflects his thoughtful and contemplative nature, providing fans with a more introspective look at the life of a seasoned racer. From sharing his thoughts on the sport to offering glimpses into his personal life, Vettel's presence on social media adds depth to the F1 narrative.




In the world of Formula 1, the race for social media followers is as competitive as the battles on the track. From Lewis Hamilton's advocacy to Max Verstappen's humor, Daniel Ricciardo's charisma, Charles Leclerc's elegance, and Lando Norris's digital innovation, each driver brings a unique flavor to the social media landscape. As these drivers continue to push the boundaries of speed and engagement, the virtual race for followers is set to intensify as the biggest world event of 2023, giving fans an even closer look into the thrilling world of Formula 1.